高职营销案例教学式微的原因及解决措施  

Reasons and Measures of Methodology of Cases in Marketing in Vocational College

作　　者：佘高波[1] 

机构地区：[1]湖南工业大学,湖南株洲412000

出　　处：《湖南冶金职业技术学院学报》2009年第1期58-60,110,共4页

基　　金：湖南省十一五教育科学规划课题青年专项资助课题(XJK06QZC003)

摘　　要：在总结高职营销案例教学共识的基础上,分析了这种教学法式微的原因,提出案例教学是高职营销课程的首选方法,应该构建有利于案例教学推广应用的机制,发挥政府、学校、教师的作用,促进其应用和发展。The present paper deals with methodology of cases in Marketing in the vocational colleges. It gives adetailed analysis of the methodology and suggests that it should become top priority in Marketing, which is beneficial to widespread application of teaching and functioning in government, colleges and teachers as well.

关 键 词：案例教学 高职 营销课程 

分 类 号：G71[文化科学—职业技术教育学]