中小企业核心竞争力研究  

Study on the Core Competitiveness of Small and Medium-Sized Enterprises

作　　者：李恩[1] 杨元晔[1] 

机构地区：[1]重庆工学院,重庆400050

出　　处：《中国市场》2009年第6期156-157,共2页China Market

摘　　要：本文从核心竞争力的内涵着手,分析了中小企业核心竞争力的现状,提出了构建中小企业核心竞争力的策略。Searching from the connotation of core competitiveness, this paper has analyzed on the current situation of the core competitiveness of small and medium-sized enterprises and has launched a strategic study on its construction.

关 键 词：中小企业 核心竞争力 品牌 文化 创新 

分 类 号：F276.3[经济管理—企业管理]