《公共关系实务》课程项目教学实践探索  

Teaching Practice of the Course Public Relations Practice

作　　者：李子慧[1] 

机构地区：[1]广州城市职业学院人文学院,广东广州510275

出　　处：《广州城市职业学院学报》2009年第1期84-90,共7页Journal Of Guangzhou City Polytechnic

摘　　要：文章从教学实践出发,总结了《公共关系实务》课程项目教学改革的初步实践,从课程的性质和定位、课程项目开发可行性、课程的项目开发和设计原则方法、项目实施情况等方面探讨了项目教学的经验和体会,重点分析了项目的开发设计和实施过程中遇到的问题,为课程的进一步建设提供借鉴。This paper, setting out from the teaching practice, summarizes the first stages of teaching reform practice in the course Public Relations Practice. From aspects of the nature and postioning of the course, the project development feasibility, the project development and design principles, and the project implimentation, this paper discusses the experience in project teaching, and analyzes the problems confronted in the design and implimentation of this project, which provide reference to further coarse construction.

关 键 词：《公共关系实务》 项目教学 项目实施 职业情境 

分 类 号：G71[文化科学—职业技术教育学]