高职院校发展的品牌战略  

Brand Strategy of the Vocational College

作　　者：王远华[1] 

机构地区：[1]四川大学中美大学战略规划研究所,四川成都610065

出　　处：《成人教育》2009年第5期40-41,共2页Adult Education

摘　　要：将企业创建品牌的成功经验运用到教育领域,打造高职教育品牌,是高职院校发展过程中面临的重要课题。准确理解高职院校品牌战略的内涵,清楚在其实施过程中存在哪些不足,探讨高职院校品牌的定位、建立、宣传、维护及创新等一系列问题对高职院校实施品牌战略具有重要的现实意义。The successful experience of brand established in corporations is put into the field of education for building the brand of higher vocational education. This is an important task that vocational colleges are facing during the process of development. Understanding the exact meaning, knowing the existed problems and investigating problems such as the brand positioning, brand building, brand propagandizing, brand maintaining, brand innovation play important roles in practicing the brand strategy for the vocational colleges.

关 键 词：高职院校 品牌 品牌战略 

分 类 号：G718.5[文化科学—职业技术教育学]