企业主导型高新技术开发区营销平台设计研究  

Study of Marketing Platform Design of Enterprise Dominant High-Tech Development Zones

作　　者：袁浩翔[1] 顾锋[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200052

出　　处：《科技进步与对策》2009年第8期56-58,共3页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(70572102)

摘　　要：改革开放后的20多年间,我国共建立了53个国家级高新技术开发区。高新区的成立有效地促进了各地高新技术产业的发展,为地方经济发展作出了很大的贡献。以企业主导型高新区为研究对象,讨论了它的发展特点。论证了合理营销平台设计对高新区发展的必要性,并提出了适合不同发展阶段的营销组织结构。Since the introduction of the reform and opening policy, China has established 53 state-level high-tech development zones, whose establishments effectively promoted the develop ment of high-tech industries and made great contribution to local economy. This paper, mainly focusing on the enterprise dominant high-tech zones, discusses the features of such high-tech zone, demonstrates the necessity of reasonable marketing platform,and provides suitable marketing modes for different development periods.

关 键 词：高新技术开发区 企业主导型 营销平台设计 

分 类 号：F276.44[经济管理—企业管理]