市场偏执对突破式创新窘境的调节效应验证  

The Empirical Test of Market Paranoia's Moderating Effect on Radical Innovator's Dilemma

作　　者：陈锟[1] 

机构地区：[1]电子科技大学经济与管理学院,四川成都610054

出　　处：《中国软科学》2009年第4期140-149,共10页China Soft Science

基　　金：国家自然科学基金资助项目(70772117);电子科技大学青年科技基金资助

摘　　要：Christensen提出的创新者窘境指出,大企业因为优秀的管理而灭亡。然而,与之相悖的是,笃信"只有偏执狂才能生存"的英特尔前总裁安迪.格鲁夫却能够率领英特尔不断开展突破式创新,将辉煌的业绩一再延续。本文首先从一般性层面上重新界定了突破式创新窘境的内涵;然后以市场偏执调节变量为关键,实证性诠释了上述悖论的症结。本文的实证结果表明,组织惯性和能力缺失是阻碍中国企业启动突破式创新的主要因素;而同时秉持市场偏执和提升营销能力则是超越突破式创新窘境的重要途径。Innovator＇ s dilemma, which is proposed by Christensen, indicates that giant corporation＇ s death can be attributed to outstanding management. However, Andrew S. Grove has faith in ＂only the paranoid survive＂ and led Intel carry out radical innovation persistently. The paper redefines radical innovator＇ s dilemma from a more general level, and then gives an empirical proof and explanation of the above paradox using market paranoia as a key moderating variable. The empirical results of this paper indicate that organization inertia and capabilities vacancy are two major factors which impede Chinese firm＇ s radical innovation; and adopting market paranoia and improving marketing capabilities simultaneously will contribute to conquer radical innovator＇ s dilemma for Chinese firms.

关 键 词：市场偏执 突破式创新窘境 营销能力 组织惯性 

分 类 号：F271[经济管理—企业管理]