提升企业E-忠诚度的网络营销策略  

A Study of the Relation between E-loyalty and E-marketing Strategy

作　　者：田凌云[1] 

机构地区：[1]广东商学院信息学院,广东广州510320

出　　处：《中南林业科技大学学报（社会科学版）》2009年第2期104-106,共3页Journal of Central South University of Forestry & Technology（Social Sciences）

摘　　要：网络市场中,忠诚顾客的价值越来越受到电子商务企业的重视。E-忠诚度就是网络营销领域中的研究重点。从E-忠诚度的构成要素,引入网络营销策略组合,提出一个的E-忠诚度的提升模型,分析E-忠诚度的提升过程,可以为企业将网络营销与E-忠诚的提升结合起来,利用网络营销策略提升E-忠诚找到可行的途径。In network market, e-commerce businesses paid more and more attention to the value of loyal customers. E- loyalty is the focus of the study. Analyzing the constituent elements of eloyalty and introducing the e-marketing strategy combination, the paper puts forward an e-loyalty enhancement model. And it puts forward some suggestions for how to enhance e-loyalty by e marketing strategy through the analysis of the enhance process.

关 键 词：E-忠诚度 网络营销 情感忠诚 行为忠诚 

分 类 号：F274[经济管理—企业管理]