高职院校市场营销专业人才培养模式改革的探讨  

A probe of the Reform of Marketing Talents Cultivation Mode for Higher Vocational Colleges

作　　者：张静[1] 薄赋徭[1] 

机构地区：[1]马鞍山职业技术学院,安徽马鞍山243002

出　　处：《企业科技与发展（下半月）》2009年第5期210-212,共3页

基　　金：马鞍山职业技术学院教改立项课题(x200710)。

摘　　要：市场对营销人才的需求在不断增加,对人才培养模式提出了新的要求。当前,高职院校的市场营销专业人才培养存在一些问题,探索建立具有高职教育特色的市场营销专业人才培养模式,对发展高等职业技术教育具有极其重要的意义。With the increasing needs for marketing talents, talent training mode has been required more. At present, there are some problems in marketing talents cultivation mode in higher vocational colleges. The article explores to establish the mode that cultivates marketing talents with the characteristics of higher vocational education, which is meaningful to develop higher vocational and technical education.

关 键 词：高职院校 市场营销人才 培养模式 

分 类 号：G420[文化科学—课程与教学论]