广告设计教学中的基础问题  

Basic Skills in Advertising Design

作　　者：李达峰[1] 

机构地区：[1]华南师范大学美术学院平面设计系

出　　处：《包装与设计》2009年第4期66-69,共4页Package & Design

摘　　要：回顾自己近二十年所上的广告设计课程，发现学生某些方面的基础好坏对其作品有着至关重要的影响。在科技发达的今天，设计资讯、图片、素材等越来越容易获取，学生在短时间内要弄出一件还过得去的作品并不是难事，但是如果从严谨的角度分析，就会发现其实还有很多问题需要解决，而且这些问题涉及到学生不同方面的基础。Nowadays with the help of internet, in which it is quite easy to access information, pictures and other materials needed for design, it is not difficult for a student to make a decent work in a short period of time. However, after rigorous check on these students＇ work, Mr. Li Dafeng, the lecturer of South China Normal University, who has been teaching advertising design for over 20 years, found that the students＇ basic skills in designing are not good enough. He herewith puts forward four suggestions to the students： To expand the scope of knowledge; Good creations come from the insight of life; The basic design skills must be good enough; Good at software related to designing.

关 键 词：设计教学 基础 广告 设计课程 角度分析 学生 作品 

分 类 号：TB482[一般工业技术—包装工程] TU753[建筑科学—建筑技术科学]