新兴服务业惯性扩张的目标函数与盈利模式——杭州勤业驾驶培训中心的个案研究  

An Analysis of Object Functions and Profiting Mode of Inertial Expansion of Emerging Service Industry——Researching the Case of Hangzhou QinYe Drivers' Training Center

作　　者：徐明[1] 陶战波 

机构地区：[1]浙江大学管理学院,浙江杭州310058 [2]浙江省警察学院,浙江杭州310018

出　　处：《经济管理》2009年第7期37-45,共9页Business and Management Journal ( BMJ )

摘　　要：本文通过对杭州勤业驾驶培训中心的个案研究,分析新兴服务业在成长期的惯性扩张经营规模与规模效益,并对企业目标函数的最优估值进行回归统计,分析函数成本的边际成本变化。据此,本文认为,完全竞争市场环境下新兴服务性行业的惯性扩张应该与其盈利模式匹配,只有实现适度规模经营的盈利模式,才能保持企业的目标函数最优化,同时提高企业的经济效益。This paper basing on researching the case of Hangzhou QinYe driver＇s Training Center analyzes the operating scale and size effect of inertial expansion of emerging service industry on expansion stage, and draws regression statistics for the optimal value of the object functions intended for researching into the fluctuation of marginal cost of the functions. This paper therefore offers the viewpoint that the emerging service industry must adapts inertial expansion rate to its profiting mode under complete competitive market. A profiting mode matching up to the moderate scale operation is the key of making the optimization of the object functions and improving economic benefit.

关 键 词：新兴服务业 惯性扩张 目标函数 变动成本 盈利模式 

分 类 号：F270[经济管理—企业管理]