市场营销与营销策划的创新  

Innovation of Marketing Management and Marketing Planning

作　　者：陈丽萍 

机构地区：[1]南宁市机械施工有限责任公司,广西南宁530001

出　　处：《企业科技与发展（下半月）》2009年第8期218-221,共4页

摘　　要：市场营销方式和内容的发展影响着企业的市场竞争力,据此文章阐述了营销在企业中的运用及优势,探讨了营销策划的创新思路。Marketing management methods and marketing contents＇ development has influenced the enterprise competitive edge in market. Based on it, the article explains the applications and the advantages of marketing in enterprises, and explores the innovative traing of thoughts on marketing planning.

关 键 词：市场需求 市场营销 策划创新 变换思维 

分 类 号：F27[经济管理—企业管理]