浅析跨文化广告失误  

Cross-cultural Communication on the Thoughts of Advertising

作　　者：万菁婧[1] 祝胜军[1] 

机构地区：[1]江西师范大学,南昌330027

出　　处：《新闻界》2009年第5期168-169,184,共3页Journalism and Mass Communication

摘　　要：本文分析了跨文化传播冲突现象的成因并探讨了跨文化广告传播要在不同文化语境中策略性调整与本土化适应。This paper analyzes the phenomenon of cross-cultural communication causes of conflict and discusses the cross-cultural advertising communication in different cultural contexts in the localization of the strategic adjustment and adaptation

关 键 词：跨文化广告 语言语用失误 社会语用失误 

分 类 号：G206[文化科学—传播学]