中国企业自主品牌创新外部支持效果比较研究——以东中西部有代表性省份为例  

Comparative Study on External Support Effects of Corporate Independent Brand Innovation in China——An Empirical Analysis Based on Some Representative Representational Provinces of Our Country

作　　者：邓立治[1] 王辉坡[2] 何维达[1] 

机构地区：[1]北京科技大学经济管理学院,北京100083 [2]大连大学经济管理学院,大连116622

出　　处：《科学学与科学技术管理》2009年第11期106-110,共5页Science of Science and Management of S.& T.

基　　金：国家自然科学基金项目(70872010);北京科技大学科研基金项目(00009142)

摘　　要：有效的外部支持对企业自主品牌创新成败具有至关重要的作用。在确定企业自主品牌创新外部支持构成的基础上,运用复合DEA分析方法,构建了企业自主品牌创新外部支持效果评价模型,并选取东中西部有代表性的12个省份进行实证分析,研究了影响各省企业自主品牌创新外部支持效果差异的原因。Having confirmed the external support structure of corporations＇ independent brand innovation, this paper constructs an external support effect evaluation model for corporations＇ independent brand innovation by means of composite DEA analysis. And it also analyzes different reasons which influence the external support efficiency of corporations＇ independent brand innovation in each and every province, with demonstration and research on some representative provinces. This paper provides theory and practice for tracking, supervising and perfecting the external support environment for corporations＇ independent brand innovation.

关 键 词：自主品牌创新 外部支持 复合DEA 

分 类 号：F273.2[经济管理—企业管理]