雅与俗:谈新时期高等教育教学导向的创新——以玉林师范学院广告学专业为个案  

Elegance and Vulgarity:New Era of Higher-Education Teaching innovation-oriented——A case study of Advertisement Specialty of Yulin Normal University

作　　者：卢萃宁[1] 

机构地区：[1]玉林师范学院中文系,讲师广西玉林537000

出　　处：《玉林师范学院学报》2009年第4期117-119,共3页Journal of Yulin Normal University

摘　　要：受传统的教育思想影响,目前的高等教育多是引导学生由俗向雅转变,但随着社会大环境的变化,这种单一的教学导向已经落伍于社会的发展。本文着力探讨新环境下高等教育在一定程度上向"俗"转向的必要性及尚待解决的问题。Influenced by the traditional idea of the impact of education, university students are educated from the vulgar to the elegance changes. However, with changes in social environment, this single instruction-oriented educational idea has been falling behind in tire development of society. It focuses on exploring the necessity and significance at a moderate to the ＂vulgar＂ in the new environment of higher education.

关 键 词：高等教育 教学导向 创新教学 广告学 

分 类 号：G420[文化科学—课程与教学论]