大众传播与文学场  

Mass Communication and Literary Field

作　　者：邢建昌[1] 

机构地区：[1]河北师范大学,河北石家庄050016

出　　处：《阅江学刊》2009年第3期136-142,共7页Yuejiang Academic Journal

基　　金：国家社科基金项目"从审美意识形态到日常生活的审美化--20世纪80年代以来文学本质特征的论争与评析"(07BZW010)

摘　　要：大众传播的出场,引发了一场革命。现代人生活在大众传播编织的神话里:大众传播对生活行使监管和控制功能,大众传播所诠释的消费主义价值观得到空前传播,大众传播所流行的修辞语汇搞笑、炒作、猎奇等,成了现代人生活叙事竞相效仿的对象。大众传播带来了文学场的变化:文学生存的边缘化,文学叙事的视觉化、欲望化和粗鄙化,文学写作对消费主义价值观的迎纳,媒体批评成分为文学批评园地里占据高位的强势话语。面对大众传播,我们的责任是:警惕媒介文化霸权,必要的批判与反思,回到文学的生产场域并回答写作何为。The emergence of mass communication has triggered a revolution. People in modern society are living in the mythology that mass communication has created. Mass communication exercises function of supervison and control of life and the values of consumerism which mass communication expounds have got unprece-dented prevalence. The popular terms in mass communication such as making jokes, sensationalization, see-king novelty and so on, are what people in modern society follow in their life. Mass communication has brought changes of literary field such as the marginalization of literary existence, visualization, the desire, and vulgarization of literary narration, the welcoming and acceptance of consumerism values by literary writing as well as media criticism having a strong discourse in the literary field. Facing mass communication, we should have the following responsibilities ： vigilance against the cultural hegemony of media, necessary criticism and self-examination, returning to the productive field of literature as well as answering the question of what is writing for.

关 键 词：大众传播 消费主义 文学场 媒体批评 霸权 

分 类 号：I0-05[文学—文学理论] G206.3[文化科学—传播学]