“艳俗”的审美风格——一种文化的探寻  

The aesthetic style of gaudiness——from a particular cultural viewpoint

作　　者：季欣[1] 

机构地区：[1]东南大学艺术学院,江苏南京210096

出　　处：《东南大学学报（哲学社会科学版）》2009年第6期70-73,共4页Journal of Southeast University(Philosophy and Social Science)

基　　金：国家社会科学基金重点项目"我国经济审美化现状及对策研究"(06AZX005)的阶段性成果

摘　　要：艳俗,作为产品的一种审美风格,在后现代社会兴起。它以鲜艳的色彩、夸张的造型、低廉的价格、荒诞诙谐的倾向,代表了与现代主义节制、婉约、简洁、冷峻的美学观迥异的审美趣味。这种风格是在大众文化的背景中产生的,它与大众文化关系密切。以波普设计为代表的艳俗风格,不仅是一种审美风格,更与社会的经济、政治、文化、价值取向的转向紧密相连。Gaudiness as a kind of aesthetic style rises in postmodern society.With bright colors,exaggerated forms,low prices and the value orientation of absurdity,it represents an aesthetic taste quite different from that of modernism which advocates the beauty of gracefulness,restrained,concision and frigidity.This article researches the specific aesthetic style on the basis of its concrete expressions,trying to investigate its cultural connotations.Gaudiness is not only an aesthetic style,but also linked with the changes of economy,politics,culture and value orientation.

关 键 词：艳俗 审美 风格 

分 类 号：J02[艺术—艺术理论]