吉林省物流业客户关系管理问题研究  

Research on the problems of customer relationship management in logistical industry of Jilin Province

作　　者：谷再秋[1] 于福[2] 

机构地区：[1]长春大学管理学院,吉林长春130022 [2]长春大学光华学院,吉林长春130031

出　　处：《长春大学学报》2009年第11期23-26,共4页Journal of Changchun University

基　　金：吉林省教育厅"十一五"社会科学研究项目(吉教科文合字[2008]第61号)

摘　　要：近年来吉林省物流业发展势头较好,但在客户关系管理实施上存在着理念相对滞后、管理手段相对落后、管理人才缺乏等问题。要解决这些问题,需要从物流行业竞争的充分性、物流服务的创新性、监管机制的完善性以及重视中介机构的作用等几个方面着手。只有这样,才能促进吉林省形成现代化的物流体系,并尽快摆脱金融危机的阴影,使物流业得以快速发展。In recent years, logistics in Jilin Province maintains a sound development momentum, but there are some problems in customer relationship management such as the lag of customer relationship ideas and the means of customer management, the lack of the management talents and so on. To solve these problems, we should proceed from such aspects as the sufficiency of logistics competition, the innovation of logistics service, the perfectibility of governance mechanism and the importance of intermediary function, which will accelerate Jilin Province to form modern logistics system, get rid of the shadow of financial crisis and make the logistics develop rapidly.

关 键 词：吉林省 物流业 客户关系管理 服务创新 

分 类 号：F253.9[经济管理—国民经济]