大众媒体与共同知识的建构  

Mass Media and Construction of Common Knowledge

作　　者：陆亨[1] 

机构地区：[1]中国人民大学新闻学院,北京100872

出　　处：《国际新闻界》2009年第11期42-45,64,共5页Chinese Journal of Journalism & Communication

摘　　要：大众传播不仅具有传播、传承知识的功能,以大众媒体为载体的内容传播本身还是建构知识的过程。本文以此为基本视角,以《北京晚报》和《新京报》关于《北京媒体公信力调查报告》的抽样样本是否具有代表性的争论为案例,解析媒体传播知识的同时也是建构知识的过程,认为知识传播本身可能导致建构某种偏见为知识本身。同时,本文还对描述性研究的抽样原理进行了必要的解释。Mass communication plays an important role in the process of knowledge construction, as well as the spread of knowledge as one of the functions of mass communication. This study applies the construction of common knowledge as both key concept and theoretical framework, explores the media＇s role in the process of knowledge construction and communication, and argues the spreading of knowledge through mass media can be a construction of biased common knowledge itself.

关 键 词：抽样误差 传播功能 共同知识 

分 类 号：G206[文化科学—传播学]