也论作为视觉传播符号的图像  

On the Spread of Symbols as Visual Images

作　　者：章晓岚[1] 

机构地区：[1]上海商学院艺术设计学院,上海201400

出　　处：《南昌大学学报（人文社会科学版）》2009年第6期138-141,共4页Journal of Nanchang University(Humanities and Social Sciences)

基　　金：上海市教育委员会重点学科项目(第五期)"商务传播学"(J52001)

摘　　要：图像符号从古至今都发挥着重要的社会作用与商业价值。图像符号及其表现形式具有特殊的传播力,对人们的生产和生活起着非常重要的影响。图像作为符号语言进入传播系统时,会产生主体对客体经验的反映。当图像能指与所指形成一致时,其指示的信息不会改变,但环境、时间或空间的改变,图像的能指与所指亦有变化。因此,有必要对其重新理清,从而加强对图像符号更系统地认识。Images have been playing an important part since the ancient times in the society and business value. Image symbols and their expressions have a special transmission power on people＇ s production and daily life. The image as a symbolic language into the communication system will produce a reflection of the main body of the object of experience. When the image can be formed under the same means and when the information will not change their direction, but the environment changes in time or space, the image of the signifier and its meaning also changes. Therefore, it is necessary to re - clarify the concept of image in order to enhance the systematic understanding of symbols.

关 键 词：图像 符号 视觉 思维 传播 

分 类 号：J202[艺术—美术]