基于顾客价值提升零售企业竞争力  

Improve Competitiveness of Retail Enterprises Based on Customer Value

作　　者：阮雪芹[1] 卢润德[1] 

机构地区：[1]桂林电子科技大学,广西桂林541004

出　　处：《企业活力》2010年第3期33-35,共3页Enterprise Vitality

摘　　要：顾客价值是企业竞争优势的重要来源,也是形成企业竞争力的源动力。提升零售企业竞争力可通过提高顾客总价值,减少顾客总成本来实现。同时也要建立零售企业文化、组织结构、推进信息化建设等相应的支持体系来保证顾客价值战略的顺利实施,促进零售企业竞争力的提升。Customer value is not only an important source of competitive advantages, hut also a source for the competitiveness of enterprises. To improve the competitiveness of retail enterprises could be achieved by enhancing the overall customer value and reducing customer cost. At the same time, it is necessary to build retail-enterprise culture, organizational structure and promote the information construction in order to ensure implementing the customer value strategy successfully and promote the upgrading of the competitiveness of retail enterprises.

关 键 词：顾客价值 顾客让渡价值 零售企业竞争力 

分 类 号：F713.50[经济管理—市场营销]