顾客导向、组织创新与时基绩效关系的实证研究  

RELATIONSHIPS AMONG CUSTOMER ORIENTATION,ORGANIZATIONAL INNOVATION AND TIME-BASED PERFORMANCE

作　　者：胡杨[1] 刘群慧[2] 

机构地区：[1]湖南理工学院经济与管理学院,湖南岳阳414006 [2]湛江师范学院法政学院管理系,广东湛江524048

出　　处：《云梦学刊》2010年第2期72-77,共6页Journal of Yunmeng

基　　金：中国博士后科学基金资助项目(20090460995)

摘　　要：时基绩效的中心任务一是快速响应,二是满足顾客的个性化需求。顾客导向作为一种理念或文化,并不能直接对组织时基绩效产生影响,必须借助于某些活动(比如组织创新或生产运作)来发挥对时基绩效的驱动作用。为验证顾客导向、组织创新与时基绩效三者之间的关系,以我国汽车行业167家企业为调查对象进行了实证研究。研究结果表明,顾客导向对管理创新和技术创新具有显著的直接效应;技术创新对时基绩效具有显著的直接效应;管理创新通过作用于技术创新对时基绩效产生显著影响。The main tasks of time-based performance are to response quickly and meet the individualized requirements of customers. Customer orientation as a idea and a culture, must play the drive function on time-based performance by means of certain activities. This paper investigated relationships among customer orientation, organizational innovation and time-based performance based on the empirical research on 167 enterprises in Chinese automobile industry. Results showed： customer orientation has a direct effect on both managerial innovation and technological innovation; technological innovation has a direct effect on time-based performance; and managerial innovation has an indirect effect on time-based performance by improving the technological innovation.

关 键 词：顾客导向 组织创新 时基绩效 

分 类 号：C939[经济管理—管理学]