企业生态责任行为创造顾客价值回归研究  

The Regression Analysis about Enterprises’ Ecological Responsibility Activities Creating Customer Value

作　　者：何东[1] 宋宝莉[1] 

机构地区：[1]西华大学管理学院,四川成都610039

出　　处：《西华大学学报（哲学社会科学版）》2010年第2期109-111,共3页Journal of Xihua University(Philosophy & Social Sciences)

基　　金：国家社科基金重大课题"我国生态文明发展战略及其区域实现研究"(07&ZD019)的阶段性研究成果

摘　　要：顾客是企业生存与发展的基础。随着绿色浪潮席卷全球,顾客需求也正加速向绿色化转变,这更加要求企业承担生态责任。本文通过实证分析表明:企业承担生态责任能够满足顾客的绿色需求,为顾客创造价值,提高顾客的满意度,进而带来经济利益的增长。Customers are the surviving and developing basis of enterprise. With the globalization of green wave, customers are now pursuing more green products, so enterprises are required to take more ecological responsibilities. On the basis of empirical study, this essay shows that enterprises＇ ecological responsibility can meet customers＇ green need, create higher values for customers, increase customer satisfaction, and then, enhance enterprises＇ benefit.

关 键 词：企业生态责任 顾客价值 回归研究 

分 类 号：F270[经济管理—企业管理]