我国中小企业如何有效利用长尾战略  

作　　者：梁祖晨[1] 唐平[1] 

机构地区：[1]浙江省杭州市浙江工业大学,浙江杭州310023

出　　处：《现代物业（中旬刊）》2010年第1期62-63,共2页Modern Property Management

摘　　要：在消费者受多元化文化影响个性化需求不断增长的今天,"长尾理论"以其独到视角促使中小企业重新思考自身发展的途径和空间。文章基于长尾理论视角探讨了互联网时代下中小企业如何有效实施长尾战略,展望了中小企业开发长尾市场的巨大潜力。With the consumer are influencing by diverse cultural, the demand for personal is growthing today, ＂Long Tail＂ promote the small and medium enterprises to rethink their development ways and space. The article discusses the SMEs how to implement the long-tailed .strategy in the era of Intemet based on long-tail ,and looking forward to the great potential of SMEs development long-tail market.

关 键 词：中小企业 利用 长尾战略 

分 类 号：F272[经济管理—企业管理]