农产品市场“柠檬”问题的解决——一个基于食品质量安全视角的文献综述  

The "Lemons" Problem Existing in Agricultural Produce Market and Its Countermeasures——A Literature Review from the Perspective of Food Quality and Safety

作　　者：赵亚翔[1] 高素英[1] 

机构地区：[1]河北工业大学管理学院,天津300130

出　　处：《中国农学通报》2010年第10期70-76,共7页Chinese Agricultural Science Bulletin

基　　金：天津市2008年哲学社会科学规划课题"面向滨海新区的环渤海区域经济协调发展研究"(TJYY08-1-037)

摘　　要：在"柠檬"问题的影响下,农产品市场已然陷入质量安全的低效率均衡。为了促使农产品市场从质量安全的低效率均衡转化为高效率均衡",柠檬"问题必须被解决。此文围绕农产品市场"柠檬"问题的解决,系统地梳理了国内外的相关研究文献,并在此基础上展望了该问题的研究前景。Agricultural produce market falls into low efficiency equilibrium of food quality and safety under the influence of ＂Lemons＂ problem. It is necessary that ＂Lemons＂ problem existing in agricultural produce market should be resolved to promote transformation of the market equilibrium from low efficiency of food quality and safety to high efficiency of food quality and safety. This paper attempts to give a systematic summary on the ＂Lemons＂ problem existing in agricultural produce market and its countermeasures from the perspective of food quality and safety, and corresponding research prospects are put forward.

关 键 词：“柠檬”问题 逆向选择 农产品 食品质量安全 声誉 品牌 

分 类 号：F3[经济管理—产业经济]