施蛰存在《现代》的商业运作与现代品格  

On Shi Zhecun's Commercial Operation in Magazine Modern and His Modern Character

作　　者：杨迎平[1] 

机构地区：[1]南京晓庄学院人文学院

出　　处：《社会科学》2010年第5期172-177,共6页Journal of Social Sciences

基　　金：教育部人文社会科学项目"施蛰存研究"(项目批准号:07JA751037)的阶段性成果

摘　　要：1932年4月,施蛰存被现代书局聘为《现代》杂志的主编。在《现代》的编辑工作中,施蛰存一方面遵循张静庐的办刊宗旨:一、赚钱,二、保持中立;一方面实现自己的理想,把《现代》办成"一切文艺嗜好者所共有的伴侣"。作为编辑的施蛰存在中国现代文学史上的意义,是他超前的编辑意识和开放的编辑思想,使他主编的《现代》成为当时最"现代"、最畅销的现代杂志。In April 1932,Shi Zhecun was appointed as the general editor of Magazine Modern.During his editor periods,Shi Zhecun followed Zhang Jinglu's purpose for the magazine: pursuing money;keeping neutral.On the other hand,he wanted to achieve his ideal to make Modern be a common friend of all those who loved literature and art.As an editor,Shi Zhecun is important in Chinese modern literature history for his advanced consciousness and open thought.Modern was then became the most modern and salable magazine at that time.

关 键 词：施蛰存 《现代》 商业运作 现代品格 

分 类 号：I206.6[文学—中国文学]