浅谈《消费心理学》案例教学法的运用  

Application of Case Teaching in Consumer's Phycology

作　　者：高博[1] 

机构地区：[1]中州大学经济贸易学院,郑州450044

出　　处：《中州大学学报》2010年第2期107-109,共3页Journal of Zhongzhou University

摘　　要：消费心理学是市场营销专业的核心课程,但因其内容抽象,学生理解起来会有一定困难。案例教学法不仅使学生能够正确理解相关理论,更重要的是学会了分析问题、解决问题的能力。本文从案例教学法角度剖析,初步探索了一些可行的教学方法。Consumer＇s Phycology is a core course of Marketing,and students always have some difficulties in understanding this course.The case teaching not only makes students know the relevant theories,but also makes them learn how to analyze issues and solve problems.This paper gives some teaching methods in Consumer＇s Phycology.

关 键 词：消费心理学 案例教学法 运用 

分 类 号：G712.41[文化科学—职业技术教育学]