创业导向对组织绩效的影响——以市场导向为中介变量  

Impact of Entrepreneurial Orientation on Organizational Performance——The Mediating Role of Market Orientation

作　　者：蒋峦[1] 谢俊[1] 谢卫红[2] 

机构地区：[1]华南师范大学经济与管理学院,广东广州510006 [2]广东工业大学管理学院,广东广州510090

出　　处：《华东经济管理》2010年第5期87-91,共5页East China Economic Management

基　　金：国家自然科学基金项目(70772028)

摘　　要：文章探讨创业导向如何通过市场导向对组织绩效产生影响,并以珠三角地区的354家企业为对象进行实证研究。研究结果显示:创业导向的创新与先动性维度对市场导向和组织绩效有显著的正向影响;风险承担性维度对市场导向不具有显著的影响,而对组织绩效则有显著的正向影响;市场导向在创业导向与组织绩效关系中起部分中介作用。对于企业实践而言,创业型企业可以通过在企业内部塑造市场导向型的文化进而提升组织绩效。The study employed 354 firms in Pearl Delta region to test how the entrepreneurial orientation affect organizational performance through market orientation.The results show that innovativeness and proactiveness dimension is positively related to market orientation and organizational performance;risk taking dimension is not related to market orientation but positively related to organizational performance;market orientation plays a mediating role between entrepreneurial orientation and organizational performance.And it is believed that the entrepreneurial enterprise can improve the organizational performance by creating the market orientation culture.

关 键 词：创业导向 市场导向 组织绩效 

分 类 号：F270[经济管理—企业管理]