耦合·共赢——市场营销(啤酒)专业校企合作成功案例分析  

Coupling and Win-win——The Successful Case Studies of Marketing(Beer) Specialty's School-enterprise Cooperation

作　　者：王云[1] 

机构地区：[1]青岛职业技术学院管理学院,山东青岛266555

出　　处：《青岛职业技术学院学报》2010年第3期42-44,共3页Journal of Qingdao Technical College

摘　　要：市场营销(啤酒)专业在人才培养过程中,积极走校企合作之路,在做法上集中体现在两个方面:首先表现在校企合作共建市场营销(啤酒)专业,实现教学、实习、就业一体化;其次是努力寻求双方利益的共同点,以实现互惠双赢。In the process of talents cultivation,Marketing（Beer） Specialty actively chooses the way of school-enterprise cooperation which embodies in two aspects.Firstly,building Marketing（Beer） Specialty through school-enterprise cooperation is to achieve the integration of teaching,internships and employment.Secondly,searching the common interests of both sides is to realize the aim of win-win.

关 键 词：校企合作 耦合 共赢 

分 类 号：G712[文化科学—职业技术教育学]