在传统文化中探寻现代包装设计之新语义  

Exploring the New Semantic Meaning in Modern Package Design From Traditional Culture

作　　者：王同兴[1] 徐媛[1] 

机构地区：[1]哈尔滨学院,黑龙江哈尔滨150086

出　　处：《哈尔滨学院学报》2010年第8期110-112,共3页Journal of Harbin University

基　　金：黑龙江省高教学会"十一五"规划新增课题;项目编号:115C-903

摘　　要：包装设计是传统文化的承载体,传统文化也是包装设计朝着个性发展的内在驱动力。文章旨在通过对传统文化的挖掘和梳理,探讨包装设计如何找到发展之路,即在本土文化中如何构建现代包装设计的新语义、新生命。Package design is the carrier of traditional culture that is also an inner drive for it to develop to individuality.With deep analysis on the traditional culture,it is discussed how to work out the developing way and how to construct new semantic meaning and life from traditional culture in modern package designing.

关 键 词：包装设计 传统美学观 中国画 书法文化 印章文化 民间艺术 传统图案 原生态 

分 类 号：J52[艺术—艺术设计]