移动商务价值形成机制的多智能体模拟  

Agent Based Simulation for Value Formation Mechanism of Mobile Commerce

作　　者：曾庆群[1] 胡斌[1] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074

出　　处：《武汉理工大学学报（信息与管理工程版）》2010年第4期614-617,共4页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家自然科学基金资助项目(70271029)

摘　　要：通过对价值链发展历程以及第三代移动商务价值链形成机理的分析,建立了表明资金流和信息流在价值链中流动规律的多智能体模型。在对移动商务活动中的各相关主体行为进行分析后,给出了参与主体的主要属性及交互行为,并基于多智能体建立了移动商务价值链模型并进行了验证和模拟运行。研究表明,在3G条件下,整个移动商务价值链的价值分配发生转变,内容服务提供商的价值获取比例逐渐加大,未来几年将是移动商务的内容服务发展期。Multi-agent based value chain model of mobile commerce was established to unveil the capital and information flow law after analyzing value chain development history and formation theory of the third generation of mobile commerce.The property and behavior of primary partners was designed and the agent based model was carried out.It was revealed that in the near future the content providing service would promptly expand and the proportion of which would be the dominate one in the whole mobile commerce value chain.

关 键 词：价值链 移动商务 多智能体 

分 类 号：F270.7[经济管理—企业管理]