广告新势力——网络游戏置入式广告  

New model of advertising——In Game Adverting

作　　者：杨斌[1] 

机构地区：[1]福建对外经济贸易职业技术学院,福州350001

出　　处：《学理论》2010年第24期123-125,共3页Theory Research

摘　　要：随着消费者对于传统广告形式的规避行为日益加剧,在多媒体技术和网络技术蓬勃发展的今天,网络游戏置入式广告顺应数字时代的发展要求而出现。这种全新的新媒体广告蕴含着巨大商机,具有传统广告无法比拟的优势,对网络游戏置入式广告的市场、网络游戏置入式广告的模式及其优势等进行分析并预测了网络游戏内置广告强劲的发展态势。In multimedia technologies and networking vigorous development＇s today, In Game Adverting appearance to manifest the Digital Age development request, this kind of brand-new new media advertisement implication huge opportunity, had the superiority which the traditional advertisement was unable to compare, this article to the network game posts the type advertisement the market, the movement pattern as well as the superiority and so on carries on analyzes and has forecast the network game built-in advertisement strong development momentum.

关 键 词：网络游戏 置入式广告 新势力 

分 类 号：F713.8[经济管理—广告]