商业空间的审美发展向度分析——日常生活审美化的某种呈现  

Studies on the Aestheticization in Shopping Spaces

作　　者：季欣[1] 

机构地区：[1]东南大学艺术学院,南京210096

出　　处：《北京理工大学学报（社会科学版）》2010年第5期148-152,共5页Journal of Beijing Institute of Technology：Social Sciences Edition

基　　金：江苏省教育厅高校哲学社会科学基金指导项目"和谐社会语境下的城市公共艺术研究"(08SJD7600019);教育部人文社会科学研究规划基金项目"我国企业艺术创意现状及发展路径研究"(09YJA760002)

摘　　要：随着都市化进程的加剧,经济活动的审美化深刻地影响着当代中国的社会生活。商业空间的审美化成为亟待研究的课题。当代商业空间的发展开始具有普遍的审美发展向度:美学在商品陈列、空间氛围营建中发挥重要作用;商业空间的主题化趋势日益明显;主题化的商业空间缔造了"空间意象";同时,商业空间成为基于符码体系的消费"场域",它以特有的空间设计、隐喻,实现阶级分野,区隔社会阶层、审美品位及生活方式。With the process of urbanization, the aesthetization of economic activities as a new subject has deep influences on social lives of contemporary China, deserving to be researched. The thesis clarifies the function of aesthetics in both the design of commodity display and the creation of the atmosphere of shopping space. The thematization of the shopping areas is increasingly evident, while in the thematized shopping areas aesthetic imagery has been created. In the meantime, shopping areas are becoming the ＂consumption spaces endowed with meanings＂ based on semiotic system. With the design and metaphor, they divide people into several cultural groups, classes of different aesthetic taste or life styles.

关 键 词：商业空间 审美化 美学 

分 类 号：J04[艺术—艺术理论]