营销的时空范式：质量营销  

Space-time Marketing Paradigm:Quality Marketing

作　　者：贾利军[1] 李晏墅[2] 

机构地区：[1]华东师范大学商学院副教授、博士,上海200241 [2]南京师范大学商学院教授、博导,南京210097

出　　处：《南京社会科学》2010年第10期56-61,67,共7页Nanjing Journal of Social Sciences

基　　金：国家社科基金项目“就业能力优化理论与实证研究”(10CJY018)前期研究成果之一

摘　　要：时空观总是在影响甚至是左右人类的具体实践。自早期人类文明开始,一代又一代的时空观念造就了不同的人类实践图景。质量营销,作为专注于产品恒常性的营销活动,其本质上是该领域内涵的时空观的集中和具体体现。因而,对质量营销本质的解读,也应该基于时空两个维度展开;在时空框架内,人类的质量营销实践可以具体划分为偏向于空间维度的营销模式,偏向于时间维度的营销模式以及时空并重型的营销模式。不同的营销模式适用不同特性的产品。The view of time and space always has great influence on people＇s specific practice,so that it affects generation by generation that creates different pictures of human practice,since the early human civilization.Quality marketing,as a focus on the constancy of product in marketing activities,its nature is the concentration and specific expression of the space-time view in this area.Thus,the interpretation of quality marketing should be grounded on temporal and spatial dimensions.In space-time framework,human practice of quality marketing can be classified as three models：tending to space dimension,leaning on time dimension,or in favor of both space and time dimensions.Different marketing models apply to different characteristics of products.

关 键 词：质量营销 时间 空间 

分 类 号：F270[经济管理—企业管理]