考虑努力及退货价格因素的易逝品供应链退货政策模型  

Return Policy Model with Effect and Return Price in Perishable Product's Supply Chain

作　　者：姚泽有[1] 

机构地区：[1]电子科技大学中山学院,广东中山528402

出　　处：《预测》2010年第6期48-51,56,共5页Forecasting

摘　　要：考虑由一个制造商和一个零售商组成的易逝品供应链,在销售努力水平及退货价格与需求及退货具有相关性的前提下,建立了易逝品供应链的退货政策模型,通过引入回馈与惩罚策略,解决了单纯的退货政策无法实现易逝品供应链协调这一问题,并重点探讨了如何确保供应链协调、如何确定最优的努力水平、最优无缺陷退货价格和最优订购量。A perishable product＇s supply chain consisting of a manufacturer and a retailer is considered in this paper,on the premise of retailer＇s effort and return price dependent demand and false failure return,the mathematical models of return policy is established.Through the introduction of rebate and penalty strategy to deal with the problem that a simple return policy can not achieve the perishable product＇s supply chain coordination,and focuses on how to ensure the supply chain coordination,how to determine the optimal effort level,the optimal return price of false failure product and the optimal order quantity.

关 键 词：易逝品供应链 退货政策 回馈与惩罚策略 协调 

分 类 号：F274[经济管理—企业管理]