任务驱动教学法在“营销调研综合实训”中的应用  

Application of Task-based Teaching Method in "Comprehensive Practice of Marketing Survey"

作　　者：王勇[1] 

机构地区：[1]浙江商业职业技术学院经济贸易学院,杭州310053

出　　处：《温州职业技术学院学报》2010年第4期93-95,共3页Journal of Wenzhou Polytechnic

基　　金：浙江省教育科学规划课题(SCG432);浙江商业职业技术学院教育教学研究与改革项目(SZYJXGGZD201008)

摘　　要："营销调研综合实训"课程具有明显的项目导向与任务驱动的特点。"营销调研综合实训"课程实施任务驱动教学法,有利于提升学生的职业能力和职业素质。以营销调研为主线,学生为主体,教师为主导,将所学知识与技能隐含在设计的工作任务中,可以进一步深化实践教学,提高学生的实践技能。＂Comprehensive Practice of Marketing Survey＂ has the obvious character of being program-oriented and task-driven.The application of task-driven teaching method can promote students＇ professional ability and quality.It is conducted by taking the marketing survey as the essence,students as the main part and the teacher as the leader with the knowledge and skills contained in the tasks,which strengthens the practical teaching and enhances students＇ practical skills.

关 键 词：教学模式 营销调研综合实训 任务驱动 

分 类 号：G712[文化科学—职业技术教育学]