销售管理层级制度的扁平化变革与演变模式——以大区经理制为例  

Flattening Change and Evolution Model of Sales Management Hierarchy System

作　　者：罗建幸[1] 

机构地区：[1]浙江传媒学院管理学院,浙江杭州310018

出　　处：《经济与管理》2010年第12期38-41,72,共5页Economy and Management

摘　　要：因信息科技的发展及市场竞争环境的变化,销售管理的扁平化是必然趋势。传统的销售管理层级制度——大区经理制存在管理层级多、职责重叠等问题,需要进行变革。销售管理层级制度未来有三大演变模式:大区营销经理制、省区营销经理制和省区销售经理制。Due to the development of information technology and market competition environment changes, flattening of sales management is an inevitable trend. The traditional marketing management hierarchy management system, that is the regional manager system, exist many problems, such as excesive management hierarchy anti duty overlap, which need to be changed. In the future, sales management hierarchy has three evolution models, which are the regional marketing manager system, the province and region marketing manager system and sales manager system.

关 键 词：管理扁平化 大区经理制 管理层级 

分 类 号：F713.50[经济管理—市场营销]