怀旧消费研究:起源、成果及其核心问题  

A Study on Nostalgic Consumption:Origin,Achievements and the Key Issues

作　　者：孙明贵[1] 

机构地区：[1]东华大学旭日工商管理学院,上海200051

出　　处：《浙江工商大学学报》2010年第6期66-72,共7页Journal of Zhejiang Gongshang University

基　　金：上海市教委科研创新基金重点项目"上海城市变迁催生的怀旧消费方式研究"(09ZS71)

摘　　要：怀旧问题研究贯穿于生理学、心理学和社会学等诸多学科,而基于消费者行为的怀旧问题研究尚处于探索阶段。怀旧消费研究的渊源脱离不了基于精神产品的快乐消费研究的兴起,在诸多研究成果中怀旧心理与怀旧消费的关系被大量地提起。但是怀旧消费研究中潜在的一些核心问题,如怀旧体验因子、怀旧认知唤起等,将成为最值得期待的研究领域。Nostalgia has been researched in many disciplines such as physiology,psychology and sociology,but nostalgia on consumer behavior,the related research is still at the exploration stage.The origin of research on nostalgic consumption came from the research on hedonic consumption of spiritual products.The relationship between nostalgic psychology and consumption has been discussed among a number of literature.But some latent key issues as the factors of nostalgic experience,arousal of nostalgic cognition will be the most worthwhile expecting research fields on nostalgic consumption.

关 键 词：怀旧消费 问题起源 研究成果 

分 类 号：F270[经济管理—企业管理]