网上购物系统的工程心理学设计因素  

Shopping on Line:The Aspects of Engineering Psychology

作　　者：李江予[1] 张侃[1] 

机构地区：[1]中国科学院心理研究所,北京100101

出　　处：《通信学报》1999年第9期93-98,共6页Journal on Communications

摘　　要：在影响网上购物发展的诸多因素当中，网上商店的信息结构、界面与交互方式等工程心理学因素一直是容易被人忽视而又是十分重要的因素，它是造成购物者不满意购物经验的重要因素，因为购物者要在网上商店里众多而纷杂的商品信息中寻找所要求的信息不太容易，从而难以实现网上购物，并产生较大的负面效果。并且实际应用中也缺乏必要的对网上购物系统相关工程心理学因素的系统分析与理解。本文依据工程心理学的主要原理，从用户特征、购物任务、信息环境三个方面分析可能对网上商店设计产生重要影响的主要因素，以期增进对网上购物的交互与设计的理解。During the various factors which affect the development of web shopping,engineering psychology factors,such as the information structure,interface interaction method etc ,is the factors which is very easily neglected by people but very important It is also a crucial factor,which lead the dissatisfactory of the consumer Because it is very hard for the consumer to find their needy commodity from the various information on web store,which cause the web store very hard to be realized in the real life and make a certain negative effects The fact is that we still lack a certain analysis and better understanding to relevant engineering psychology factors This article is based on the main principles of engineering psychology and analysis the main factors on the aspects of users,task and information environment that probably give the great impact on the design of the web store Hoping that we can make further understanding on the design and interaction of storefront on Web

关 键 词：网上购物 工程心理学 Web信息活动 因特网 

分 类 号：F716[经济管理—产业经济] B842[哲学宗教—基础心理学]