浅谈高职院校的市场营销教学改革  

Marketing Teaching Reform in Higher Vocational Colleges

作　　者：肖江艳[1] 

机构地区：[1]东莞南博职业技术学院,东莞523083

出　　处：《价值工程》2011年第10期291-292,共2页Value Engineering

摘　　要：高职院校担负着为社会培养面向生产、经营、服务第一线的高素质应用型、技能型专门人才的任务,因此我们必须改革传统的教学模式,实行一体化教学,工学结合,使学生边学边做,边做边学,才能使学生迅速将理论转化为实践技能,培养出一批适应社会需求的高素质技能型专业人才。Higher vocational colleges are responsible for cultivating professional talents of high quality and skill-orientation who would mostly earn their lives in the front line of manufacturing business,commerce and trade,and service industry.Thus we are better to reform and innovate the traditional methods of education into an updated one in which we apply a teaching system that combines theory and practice by guiding the students to acquire their knowledge and skills by combination of practice and learning.In this way,students are supposed to put theory into real practice and they can be adaptable to the changes of the society in which high-quality and shill-oriented talents are mostly needed.

关 键 词：高职院校 教学改革 市场营销 

分 类 号：G71[文化科学—职业技术教育学]