多重理论视角下的外包关系研究述评  

Research on Outsourcing Relationship from the Multi-theories Prospective

作　　者：韩超群[1] 

机构地区：[1]襄樊学院管理学院,湖北襄樊441053

出　　处：《技术经济与管理研究》2011年第3期52-55,共4页Journal of Technical Economics & Management

基　　金：湖北省教育厅人文社科青年项目(编号:2010q114);襄樊市重点科技计划项目<襄樊市制造业与物流业联动发展研究>(编号:2009GG3B04)

摘　　要：本文从外包的定义出发,基于交易成本理论、关系营销理论以及社会交互理论对现有的有关外包关系的研究成果进行了系统的梳理,认为交易成本理论主要从经济学的角度研究外包关系的形成机理;关系营销理论从管理学的角度对外包关系进行研究,对影响外包关系的因素(信任、承诺)进行了分析;社会交互理论则是从社会网络角度对外包关系机理进行研究,主要研究企业与外部建立密切关系的成因问题;此外,通过追踪国内外最新研究,发现采用整合多重理论的方法对外包关系进行分析成为外包关系研究中的一个显著特点;另外,以整合多重理论的视角展开对外包关系动态性的研究也是近年来一个明显的趋势,在此基础上,指出了未来研究的方向。By the definition of outsourcing relationship, this paper reviews the current theoretical research of logistics outsourcing at home and abroad based on transaction theory, relationship marketing theory and social exchange theory. Then, it analyses and summarizes the current research： transaction cost theory studies the formation mechanism of outsourcing relationships t mainly from the economic perspective; relationship marketing theory analyzes the factors （trust, commitment） affecting the outsourcing relationship from the perspective of management; social exchange theories studies how to establish close relationship with the external from the perspective of sociological network; In addition, by tracking the newest research, it finds that the method of integration of multiple theoretical analysis of logistics outsourcing is a distinguishing feature, and the study of dynamic outsourcing relationship from the prospective of integration of multiple theoretical analysis is a significant trend in recent years. Based on these,it looks to prospects in theoretical research of logistics outsourcing relationship.

关 键 词：外包关系 多重理论 交易成本 关系营销 

分 类 号：F270[经济管理—企业管理]