儒商与儒家精神——以徽商为例  

On Confucian Merchants and Confucian Spirit——With Huizhou Merchants as an Example

作　　者：张鹏[1] 李少玉[1] 

机构地区：[1]安徽师范大学社会学院,安徽芜湖241000

出　　处：《浙江工贸职业技术学院学报》2011年第1期77-81,共5页Journal of Zhejiang Industry & Trade Vocational College

摘　　要：近年来关于儒商问题探讨的文章不少,主要集中在何谓儒商,儒商的标准是什么,关于这些问题,可谓仁者见仁,智者见智。儒商是个宽泛的概念,很难用固定词语来表达它确切的含义。儒商精神的范畴是和儒家伦理主旨是一致的,可以说"仁"是儒商精神的内核;"义"是其社会关怀;"礼"是其行为之矩;"智"是其制胜之方;"信"是其发展之基。徽商向来以"贾而好儒"著称,以此为例,可以更明确儒商概念。In the recent years there have been many articles on the issue of Confucian merchants,with different opinions mainly focused on the definition and standard of Confucian merchants.Confucian merchant is a broad concept,and it is difficult to express its specific meaning with certain words.The category of Confucian merchant spirit is consistent with the gist of Confucian theory.It is safe to say that benevolence is the core of Confucian merchant spirit,righteousness is its social consideration,propriety is the code of conduct,wisdom is the method to win and trust is the basis for development.Huizhou merchants have been well known for ＂advocating Confucianism in business＂.So with Huizhou merchants as an example,the concept of Confucian merchants may be clarified.

关 键 词：儒商 徽商 仁 义 礼 智 信 

分 类 号：B82-053[哲学宗教—伦理学]