白贝:跨文化经营的秘诀  

Giuseppe Cattaneo:Secret to Running a Cross-cultural Business

作　　者：陈振烨 

出　　处：《经理人》2011年第4期54-57,54+24,共4页Manager

摘　　要：正式进入中国前，倍耐力（Pirelli）用了十多年，只做了一件事情一寻找理想的合作者，他们几乎谈遍了中国所有轮胎生产企业，漫长的让人不解，很谨慎、保守。不过，Pirelli就是Pirelli，一旦他们选准了对象，就会快刀斩乱麻，用最短时间把合作细节敲定。倍耐力亚太区CEO白贝说，从接触华勤到确定合资，只用了3个月时间。On March 7,2011,Giuseppe Cattaneo,CEO of Pirelli Asia Pacific explained the 138-year company's unique business logic in an exclusive interview with Sino-manager.Before its official entry into China,Pirelli spent more than 10 years doing just one thing—looking for an ideal partner.They negotiated with almost all tire manufacturers in China,taking a surprisingly long and conservative process,but don't make a mistake--once Pirelli identified the target,it finalized all terms of cooperation within a very short time.According to Giuseppe,from its initial contact with Huaqin until it decided to form a JV with the latter,it took only 3 months.

关 键 词：跨文化经营 轮胎生产企业 合作者 CEO 亚太区 中国 耐力 时间 

分 类 号：F276.7[经济管理—企业管理]