电大招生宣传的效益分析与思考  

Benefit Analysis and Consideration on Enrollment Promotion of Open University

作　　者：周雯[1] 

机构地区：[1]天津广播电视大学,天津300191

出　　处：《天津电大学报》2011年第1期15-18,共4页Journal of Tianjin Radio and Television University

摘　　要：随着开放教育的深入开展,招生宣传直接影响着生源的数量和质量。本文从不同宣传形式和宣传媒体对生源数量的影响,分析了招生宣传的效益和效力,提出了科学设计招生宣传方案、统筹推进招生宣传工作、理性选择宣传媒体、恰当合理地安排时间和经费投入的招生宣传工作思路。With the further development of open education,enrollment promotion has directly affected the student matriculate quantity and quality.Based on the factors influenced by different enrollment means and media on the quantity and analysis of its benefit and effectiveness,the article suggests some solutions for scientific design of unified enrollment promotion,rational choice of distinctive media,and reasonable investment of time and fund.

关 键 词：招生 宣传 媒体 效益 

分 类 号：G728[文化科学—成人教育学]