提升动漫产业影响力的策略分析  

Analysis of the Strategy for Upgrading Animation Industry Influence

作　　者：殷俊[1] 韦文杰[1] 

机构地区：[1]重庆工商大学长江传媒学院,重庆400067

出　　处：《重庆工商大学学报（社会科学版）》2011年第2期1-4,共4页Journal of Chongqing Technology and Business University：Social Science Edition

基　　金：国家社会科学基金项目(10XXW0010)"动漫内容创意产业研究"

摘　　要：在动漫产业为代表的文化创意产业体系内,影响力与动漫产业创意水平、动漫产业渠道与平台建设情况、动漫产业品牌成熟度等高度关联。影响力的有无与强弱,受到创意水平、渠道平台、内容质量等因素的制约。创意具有新意、内容质量高、营销方式科学、制作水平先进、衍生品开发好的动漫作品,能够促进动漫产业影响力从无到有,由弱到强不断提升,进而对动漫产业发展形成更高层面的作用力,形成构建国家文化软实力的覆盖平台。In cultural creation industry represented by animation industry,its influencing power is highly related to creative level of animation industry,channel and the platform construction condition of animation industry,animation industry＇s brand maturity.Its influence is restricted by the major factors such as creative level,channel platforms and content quality.The animation products with creative meaning,high content quality,scientific marketing method,advanced making level and good derivative products development can promote animation industry influence power upgrading from nothing and from weak to strong,and then form higher level effect on animation industry development to construct covering platform of national cultural soft power.

关 键 词：动漫产业 影响力 创意 营销 文化产业 文化软实力 动漫品牌 

分 类 号：F272[经济管理—企业管理]