房地产业企业社会责任与企业价值互动机制研究  

Research on interactive mechanism between the social responsibility and enterprise value of the real estate industry enterprises

作　　者：汪冬梅[1] 刘晶晶[1] 

机构地区：[1]山东经济学院会计学院,山东济南250013

出　　处：《科技与管理》2011年第3期54-58,共5页Science-Technology and Management

基　　金：山东省科技发展计划项目(2008GG30007030);山东省泰山学者建设项目

摘　　要：房地产业企业社会责任与企业价值应该是一种相互作用的辩证关系:房地产企业履行对各利益相关者的责任能够导致现金流入,从而增加企业价值;而良好的企业价值也为房地产业企业履行社会责任提供了有力的支持。然而目前我国房地产业企业社会责任与企业价值并未形成这种良好互动的关系。为了改善这种状况,运用系统分析的方法,对房地产业社会责任与企业价值的互动机理以及影响二者互动的因素进行了分析,并在此基础上从企业组织结构、行业标准、品牌价值观、业绩考核方式方面设计了二者互动机制的多维度分析框架。There should be a dialectical relationship between the social responsibility and enterprise value of the real estate industry enterprises： the performance of duty for stakeholders can cause cash inflow,thus increasing enterprise value.Moreover,favorable enterprise value provides forceful support for the real estate industry to carry out social responsibility.However,in our country there is not a favorable interactive relationship between social responsibility and enterprise value of the real estate.In order to improve this condition,the paper uses systematic analysis method to analyze the interactive mechanism between the social responsibility and enterprise value and the influencing factors.Based on this,the thesis establishes a multidimensionally analytic framework of the effective mechanism in organizational structure,industrial standard and brand values.

关 键 词：房地产业 社会责任 企业价值 互动机制 

分 类 号：F270.3[经济管理—企业管理]