Chinese Brands at the Crossroad？ Demand State in Kerala Markets  

作　　者：Vanaja Menon Vadakepat 

机构地区：[1]New York Institute of Technology, Celt Campus, Abu Dhabi, UAE

出　　处：《Chinese Business Review》2011年第6期424-428,共5页中国经济评论（英文版）

摘　　要：Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. Apparently, the emerging fascination for imported brands impels distributers to leave enough space to shelf more ＂made in China＂ brands in their showrooms. The substantial increase in consumers＇ demand for imported goods with considerable attraction for ＂made in China＂ products inspired this study to explore the demand state for various types of Chinese products in the Indian regional markets. Divided into two stages, at first, with a primary survey, the study explores the consumers＇ perception towards selected five vastly available consumer durables such as electrical appliances, handicrafts, stationeries, toys and builds wares. Later, the demand matrix developed from the primary data defines the types of demand prevailing for each category of＂made in China＂ products based on their popularity and consumption in Kerala markets.

关 键 词：MARKETING China brands consumer perception demand state matrix and Kerala 

分 类 号：F273.2[经济管理—企业管理] U491.51[经济管理—国民经济]