竞争战略对企业绩效的影响研究  

A Research of Competitive Strategy's Effect on Corporate Performance

作　　者：郑兵云[1,2] 陈圻[1] 李邃[2] 

机构地区：[1]南京航空航天大学经济与管理学院,南京210016 [2]安徽财经大学管理科学与工程学院,蚌埠233041

出　　处：《管理评论》2011年第7期101-107,共7页Management Review

基　　金：国家自然科学基金项目(60572170);国家社会科学青年基金项目(09CTJ008)

摘　　要：本文基于中国制造业上市公司1998-2007年的财务数据,运用验证性因子分析方法识别了公司的竞争战略类型,并通过滞后变量模型分析了竞争战略对公司绩效的影响。实证结果表明:低成本战略和差异化战略均能给上市公司带来短期绩效增长,但实施低成本战略的企业的短期绩效显著优于实施差异化战略的企业;低成本战略对长期绩效有显著影响,其竞争优势具有持久性,但差异化战略对长期绩效的影响并不显著。Based on the public data of listed Chinese manufacturers from 1998 to 2007,this paper makes a Confirmatory Factor Analysis（CFA） to identify companies＇ competitive strategy tendency.Then the lagged variable models are constructed to explore the effect on their performance.The results show that both low cost and differentiation strategies have a positive effect on short term performance,but the companies pursuing low cost strategy have better performance than those pursuing differentiation strategy.It also shows that the low cost strategy can bring lasting good performance and advantage.Due to clients＇ sensitivity to price,the advantage of differentiation strategy can not sustain.

关 键 词：低成本战略 差异化战略 企业绩效 验证性因子分析 

分 类 号：F272.92[经济管理—企业管理] F224[经济管理—国民经济]