从现代营销定位理论谈谈高职院校人才培养定位  

On the Positioning of Talents Cultivation in Higher Vocational Colleges Upon the Theory of Modern Marketing Positioning

作　　者：范江洪[1] 

机构地区：[1]江西工业职业技术学院,江西南昌330039

出　　处：《江西教育学院学报》2011年第3期109-113,共5页Journal of Jiangxi Institute of Education

摘　　要：人才培养定位的问题是高职院校持续发展必须要解决的关键问题。本文以现代营销定位理论为视角,围绕当前我国高职院校在发展方向的人才培养定位的重要性、准确性及存在问题进行探索,并提出建议。The positioning of cultivation of talents in higher vocational colleges is a prime subject to be solved in the continual development of higher vocational colleges. Based on the theory of modern marketing positioning, the issue focuses on the development of the positioning of cultivation of talents in higher vocational colleges, which is important and accurate. This paper also analyzes how to solve the problems and gives proposals.

关 键 词：高职院校 可持续发展 人才培养定位 存在问题 建议 

分 类 号：G71[文化科学—职业技术教育学]