中韩网络游戏产业国际竞争力比较研究  

The Comparison Study on Online Game Industrial International Competitiveness between China and Korea

作　　者：高嘉阳[1] 

机构地区：[1]中山大学管理学院

出　　处：《中大管理研究》2011年第2期35-54,共20页China Management Studies

基　　金：广东省哲学社会科学“十一五”规划一般项目《广东省数字娱乐信息产业发展规制研究》(项目编号:07E20)的支持

摘　　要：网络游戏产业是糅合高新技术与创意内容为一体的复合型产业。经过短时间的成长，网络游戏产业异军突起，市场收入位居全球互联网业务第一。韩国自上世纪末开始大力发展网络游戏产业，于短短十多年间跃居全球次席。中国与韩国地缘相近，拥有庞大的市场潜力，需着力提升产业国际竞争力。本文对钻石模型各大因素进行指标描述，结合调研中、韩各百家网络游戏企业，比较两国网络游戏产业国际竞争力。研究发现中国在政府行为、生产要素、相关支持产业、市场竞争程度等方面落后于韩国。根据比较结果，提出中国网络游戏产业发展的建议。Online Game Industry is a compound industry that embodies high and new technology and innovative content. After a short-period growth, the online game industry developed quickly and its market earnings was on the top one list of the Global Internet Business. Korea has been developing its online game industry vigorously since the end of last century, and now it is earn the second place in the world in one decade. China is next to Korea and has huge market potential which needs to enhance its intemational competitiveness of industry. This article gives a description of the main factors of diamond model, and investigates hundreds of online game companies in both China and Korea to compare the international competitiveness of online game industries in both countries. The results show that, China is behind Korea in its government actions, production elements, related supporting industries, market competition, and other factors. Suggestions are proposed for the development of China＇s online game industry.

关 键 词：网络游戏 产业国际竞争力 比较研究 

分 类 号：F49[经济管理—产业经济]