社会主义核心价值体系大众传播的审美转换  

Aesthetic Transformation of Mass Media for Socialist Core Value System

作　　者：王建润[1,2] 陈延斌[3,4] 

机构地区：[1]中共江苏省委宣传部理论处 [2]南京财经大学马克思主义中国化研究中心 [3]徐州师范大学法政学院 [4]徐州师范大学伦理学与德育研究中心

出　　处：《马克思主义研究》2011年第8期69-74,160,共6页Studies on Marxism

基　　金：2010年度国家哲学社会科学基金重点项目(编号10AKS008)的阶段性研究成果

摘　　要：把社会主义核心价值体系融入国民教育和精神文明建设全过程,必须积极探索这一价值体系大众传播的多样化实现路径。多种审美传播形式的运用,是来自现实生活的实际需要,它回应了人们丰富生活情趣、提高生活质量的精神追求,反映了人们主体意识觉醒的新期盼。实施传播形式的审美转换,就是要通过弘扬先进典型的人格美、凸显理性叙事的形式美、彰显社会仪式的崇高美、塑造传播主体的形象美,使人们经由情感认同、价值认同达致更高层次的思想认同和政治认同。In order to make the socialist core value system merge into the whole process of national education and spiritual civilization, we should explore various paths to the mass media for the socialist core value system actively. This paper explores a variety of aesthetic forms of dissemination which not only reflects the real-life needs of people, but also responds to the spiritual pursuit for rich life sentiment and improving life quality. In addition, it reflects the new requirements of people's awakening consciousness, and conforms to the new trend of change in the cultural format of communication. To implement the aesthetic transformation of mass media, we should carry forward the personality beauty of advanced models, highlight the formal beauty of rational narrative, demonstrate the noble beauty of the social rituals, and shape the image beauty of communication subject. Then people will receive the socialist core value system from emotion and value identity to high-level idea and politics identity.

关 键 词：社会主义核心价值体系 大众传播 审美 

分 类 号：B83[哲学宗教—美学]